Volcafe Way is our own sustainability initiative through which we work with producers to manage their farms and become sustainably profitable. Pressures from climate change and the C-market are pushing many coffee growers to abandon coffee and sometimes farming altogether. In order to stop this trend we created the Volcafe Way, a long-term investment in the coffee supply chain that puts farmer profitability in focus. Our global team of field technicians work with farmers to assess their business needs and provide agronomic, financial, administrative, environmental and social support so that each harvest yields profitability. When you see the Volcafe Way (VW) logo on our coffees, it means that the coffee comes from entrepreneurial producers who we are actively helping to become sustainably profitable.