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Our Team


  • Rich Futrell, Sales Lead and Midwest Sales

    A Chicago native, I spent my college years in the late 1980s learning about coffee by frequenting coffeehouses all over the city and upper Midwest. Inspired by the unique café atmospheres and the exotic origin stories of the coffees, I moved to North Carolina, opened a coffeehouse of my own, and began my now decades-long career in coffee.


    My 10 years as a shop owner (The Third Place Coffeehouse in Raleigh, still open today) and 11+ years as a manager for Durham-based Counter Culture Coffee prepared me for my current role at Genuine Origin. I love working with roasters and helping to piece together the puzzle of green coffee sourcing, usage, roasting, preparation, marketing and final prep to the wholesale or resale customer. Coffee is a remarkable journey, and I’ve never been as inspired as I am now. Roasters, feel free to call me directly (773-999-3675) I love talking coffee and sharing ideas!


  • Jen Hurd - West Coast Sales

    I’ve spent nearly 20 years in the coffee industry and continue to be hungry to learn more and teach others. I’ve spent years as a barista, retail manager, sales manager for a roaster, and as a consultant and trainer — and I’m committed to building community through coffee. One of the things I enjoy most is helping people navigate the coffee industry and being a part of their adventure.

    I currently judge several competitions around the country and serve as an Executive Board member for the Oregon Coffee Board. I’m inspired by the industry’s passion, growth and the need to continue to evolve. In my spare time I love spending time with my husband and our three cats playing video games at our home in Portland.