Brazil Jazblu Peaberry NY 2/3 Scr 10/11 2025

Jazblu Coffee – A Genuine Origin Exclusive

This fully washed coffee from the Planalto da Bahia region is sourced directly from a small cluster of farmers with whom our Brazil team has established deep ties. In Brazil, where most producers stick to the traditional natural or pulped natural processing methods, it’s not always easy to find farmers who can offer washed coffee. That, along with how the blend represents the region’s diversity and microclimate, are what make our Jazblu Peaberry a unique experience for Brazilian coffee.

Planalto da Bahia doesn’t follow the clearly defined wet and dry seasons that most of Brazil enjoys. That means farmers have had to adapt to different rain patterns and develop their own approach to coffee harvesting and processing. Cherries are harvested by hand due to uneven maturation, pulped and fermented for 12-24 hours in tanks, and dried in greenhouses. Our sister company takes quality control a step further by screening and sorting the green coffee beans before packing and exporting the coffee to Genuine Origin’s warehouses.

What is a Peaberry?

Peaberry coffee is a unique type of coffee bean that forms when only one of the two seeds inside a coffee cherry develops, creating a smaller, rounded bean instead of the typical flat-sided pair. This natural mutation, found in about 5-10% of coffee cherries, is often separated during processing for its distinctive qualities. Many attribute peaberry coffee’s heightened sweetness due to all of the coffee’s sugars accumulating into a single bean instead of two.

About Brazilian Coffee

Brazil’s coffee story kicked off in 1727 with Arabica seeds smuggled from French Guiana, and within a century, it became the world’s leading coffee producer. Coffee fueled Brazil’s economy, dominated by agrarian oligarchs who drove production and exports, especially from São Paulo.

The abolition of slavery in 1888 brought waves of immigrants to coffee-growing regions, propelling Brazil’s coffee output to 80% of global supply by the 1920s. Though other countries have since increased their exports, Brazil still provides over 33% of the world’s coffee and consumes 20 million bags domestically, with a supply chain that generates more than 8 million jobs – proof of just how important coffee is to life in Brazil and how important Brazil is to coffee drinkers around the world. Read more in our Brazilian Coffee Origin Report